Imagine Digital Research has extensive experience in healthcare-related market research: our team is led by professionals with over 15 years of specific experience in this sector.
![Imagen_salud](https://www.imagineresearch.es/wp-content/uploads/2017/07/Imagen_salud.jpg)
We work regularly with the following groups:
- Physicians from all specialities (General Practitioners and Specialists)
- Nursing staff (Primary Care and Specialised Nurses)
- Hospital pharmacists and retail pharmacists
- Key Opinion Leaders (KOLs)
- Hospital managers
- Patients
- Caregivers
- Hospital support staff
- Psychologists, social workers and other healthcare-related professions
Specialists in studies for the pharmaceutical industry
![eticos-1_en](https://www.imagineresearch.es/wp-content/uploads/2018/01/eticos-1_en.jpg)
![Health-Consumer-Health_en](https://www.imagineresearch.es/wp-content/uploads/2018/01/Health-Consumer-Health_en.jpg)
We ensure the most suitable study type, sample size and target group for each need. What’s important is for the end result to be as reliable and optimal as possible.
- Insights search
- Image and positioning
- Communication and materials pre-test
- Message test
- Message recall
- Concept and product test
- Packaging and naming test
- ATU (Awareness Trial Usage) studies
- Mystery shopping
- Patient journey
- Recommendation/prescription tracking
- Market sizing
- Price sensitivity studies
- Patient diaries
- Medical professional and patient segmentation
- Positioning and communication studies in the pharmacy channel